Harvest KL - digital transformation strategies in church

Destined for Discovery

Harvest Bible Chapel Kuala Lumpur (shortened to Harvest KL) is an international non-denominational church located at Jalan Ampang. Its online presence includes a website, a Facebook Page, Google My Business listing, and a YouTube channel.

Their requirements were quite simple – to have the website appear on the first page of Google search when a visitor looks for a “Church in Kuala Lumpur“.

Google Search Result
Google Search for “Church in Kuala Lumpur

This is about Local Search Engine Optimization (SEO). Simply put, it is the process of optimizing your website content so that a search engine likes to show it as a top result for searches of a certain keyword, in this case, “Church in Kuala Lumpur“. Local SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP).

There a multiple factors in optimizing a website including:

  • Proper structuring of the <H1> tag
  • Content that is relevant to the page title
  • Backlinks from 3rd party sites

This takes time and constant effort to add relevant content and backlinks. The process took approximately 8-10 months to yield results.

Note: Local SEO is geographically specific, unlike global SEO. Searching for the word “Church” will yield a different result to “Church in Kuala Lumpur”.