Harvest Bible Chapel Kuala Lumpur (shortened to Harvest KL) is an international non-denominational church located at Jalan Ampang. Its online presence includes a website, a Facebook Page, Google My Business listing, and a YouTube channel.
Their requirements were quite simple – to have the website appear on the first page of Google search when a visitor looks for a “Church in Kuala Lumpur“.
This is about Local Search Engine Optimization (SEO). Simply put, it is the process of optimizing your website content so that a search engine likes to show it as a top result for searches of a certain keyword, in this case, “Church in Kuala Lumpur“. Local SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP).
There a multiple factors in optimizing a website including:
- Proper structuring of the <H1> tag
- Content that is relevant to the page title
- Backlinks from 3rd party sites
This takes time and constant effort to add relevant content and backlinks. The process took approximately 8-10 months to yield results.
Note: Local SEO is geographically specific, unlike global SEO. Searching for the word “Church” will yield a different result to “Church in Kuala Lumpur”.