IF you're a business owner and...
a website is critical to your business
the current website is failing
you want to draw more visitors to your website
are in need of a website and want the correct help
you want a stand out website
We help business owners strategize and improve their website 2x or 3x.
... is focused on one clear business value proposition.
A business value proposition is not the features of a product or service. A business exists to solve the problem(s) and the value proposition simply expresses the value of that solution. A common way to view this is by the amount of savings in money or time if they use your product or service. A strategic website focuses on value.
... has a carefully constructed headline and message.
A good headline must convey your business proposition concisely and accurately. A good headline tells the visitor if the site is relevant (or not) at a glance, typically in less than 12 words.
Here is a little experiment.
This is Osiris Consultancy's website homepage banner. This is what you would first see. Look at the image and words. Without going to their website, can you identify their business proposition? What does the company do?
The answer is revealed when you mouse over or tap on the image (for mobile devices).
Osiris Consultancy is a corporate and private investigation agency. They provide various investigative services and specialize in brand protection and enforcement against counterfeit products, trademark and copyright protection, and corporate investigation.
A well-constructed headline conjures up emotions and power. These emotions include joy or satisfaction, urgency, disgust or scarcity. Powerful headlines are so persuasive that people simply can’t resist being influenced by them. But more importantly, a good headline conveys your business value proposition.
... differentiates and substantiate.
All good sports team carefully studies and evaluates the opposition before the game. Similarly, all good companies know their competitors and how to differentiate and substantiate their superior value proposition. Differentiation is what sets them apart. Substantiation is how they prove their superiority. A strategic website makes a concerted effort to highlight it.
A strategic website is targeted towards a specific person-type, with a certain set of preferences and uses a specific device platform. So it helps to make an educated guess-work of profiling the people that will visit your website. This would influence the design and content. For example, makes sense to use a larger font size and use age-appropriate lingos If you are targeting middle-aged people.
A well-targeted website has a relevant message that attracts people to read more and stay longer. This reduces the bounce rate (the percentage of visitors who enter the site and then leave, i.e. "bounce", rather than continuing to view other pages within the same site).
... positions for traffic.
Imagine printing a pile of flyers; instead of distributing at strategic locations, you leave them on a public bench hoping for some curious passerby to pick one up. It sounds absurd but that is how websites are treated. A website is analogous to a flyer. You need to hand them out at strategic locations where you would find people with a relevant interest. Finding that location is the challenge.
... has a call-to-action.
A website without a call-to-action is like having a physical retail store and not have your staff greet and offer assistance to a walk-in customer. A call-to-action offers the customer to respond and express their needs in the simplest way, at the minimum to leave an email address. An average conversation rate is about 2.35% but the top 10 landing page sites have a rate of 11.45% or higher.
... is optimized for performance.
The loading time is amongst the most overlooked element of a website. It does not have to be the world's fastest site, but it should not aggravate frustration and must provide a good experience. To prove this point... as a marketing ploy, Heinz Canada
(the ketchup company) has launched the world's slowest website. Let's see if you have the patience.
This website was designed to be fast on desktops and mobile devices. We did it by optimizing the code, images, and delivering it intelligently.
You don't need to score 100 for speed but a fast loading site helps improve the user experience. A good performing site is favoured in the Search Engine Result Page (SERP).